MOHAMMAD ZIYAUDDIN
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Amazon has officially launched its long-awaited Alexa AI, positioning it as a direct competitor to ChatGPT and Google’s Gemini AI. After teasing its AI-powered Alexa upgrade in 2023, the tech giant has finally made the product available, confirming earlier reports about a premium, subscription-based model.
Alexa AI Plus: A Paid Upgrade with Exclusive Perks
- Alexa AI Plus is a paid service priced at $19.99/month (₹1,720 approx.).
- However, Amazon Prime members (who pay $14.99/month or ₹1,290 approx.) will get Alexa AI Plus for free as part of their subscription.
- A new Alexa app is being introduced, and most Echo devices will be compatible with the upgraded AI assistant later this year.
Amazon’s bundling strategy with Prime membership makes this a better deal for those already in the Amazon ecosystem.
Alexa AI: Can It Compete with ChatGPT and Gemini?
Amazon is pushing Alexa AI Plus as smarter and more conversational than ever before. The upgraded assistant can:
Place grocery orders
Send event invites
Remember user preferences (movies, food, etc.)
Analyze images
Create personalized travel itineraries
Track movements using smart cameras to notify users of household activities
With advanced AI features, Alexa AI aims to go beyond being just a voice assistant, offering real-world utility in daily tasks.
A New Era for Alexa—But Will It Deliver?
The live demos of Alexa AI showed promising capabilities, especially in smart home tracking and automation. However, Amazon’s decision to charge for Alexa AI from day one indicates that it is confident in its product—but also raises expectations.
For now, the big question remains: Will Alexa AI live up to the hype, or will bugs and limitations sour the user experience?
With its powerful AI engine and deep integration into the Amazon ecosystem, Alexa AI Plus has the potential to redefine smart assistants—but it has some serious competition in ChatGPT and Google’s Gemini.
