MOHAMMAD ZIYAUDDIN
Share
Apple and Samsung have once again left behind Chinese brands - Oppo, Vivo, Xiaomi, OnePlus, Realme in terms of selling premium smartphones. Indian users have expressed trust in Apple and Samsung as compared to the flagship phones of these companies. However, the dominance of Chinese companies is still intact in the mid and budget range. Chinese brands have more than 60 percent share in the Indian smartphone market. At the same time, the share of these brands in the premium segment is only 6 percent.
Apple and Samsung shine
According to a recent report, Apple and Samsung have a one-sided dominance in the segment of Rs 50,000 or more. The market share of these two companies in this segment is up to 94 percent. At the beginning of the year, their market share was 90 percent, which increased to 4 percent by the end of the year. Apart from these two companies, the market share of OnePlus in this segment is 2.4 percent, which has decreased by 1 percent compared to 3.4 percent.
Market share of Chinese companies fell
Along with OnePlus, the market share of other Chinese companies has also fallen in this segment. Vivo's market share has come down from 0.8 percent to 0.2 percent. The premium smartphone segment in India is witnessing a growth of 85 percent year-on-year. Despite this, the market share of Chinese brands is falling. Apart from Apple and Samsung, Indian users have also started liking Google Pixel smartphones. In such a situation, the problems of Chinese companies are going to increase further.
In the premium segment, users mostly buy Apple iPhone or Samsung Galaxy S series smartphones. However, this is not the case in the mid and budget segment. Chinese company Vivo is leading in this segment. After this there are brands like Xiaomi, Oppo, POCO, Realme, Redmi. In the premium segment, phones of these companies are being purchased very less. Talking about the Indian mobile market, the Chinese brand Vivo has remained on top for the last few months.
--Advertisement--
