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India's D2C market has grown exponentially in the last few years and is estimated to reach a size of $100 Bn by 2025! Let's take a look at 121 brands disrupting this burgeoning sector

Home to more than 190 Mn digital shoppers - India has the world's third-largest online shopping base in the world.

It is this burgeoning ecosystem that the new-age D2C brands aim to capitalise on, on the back of the growing appetite of Indian consumers for innovation and waning loyalty towards traditional players.

Of this, fashion and clothing startups like Libas, BlueStone, Neeman's, among others have the highest potential and are expected to grow to $43.2 Bn by 2025.

Some of the leading D2C brands including Mamaearth, CaratLane and Nua merely took a couple of years to reach INR 100 Cr revenue mark. This is a testament to the success of D2C brands in the country.

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