As artificial intelligence (AI) mania grips the world, Doordarshan, too, has jumped on the bandwagon. The public broadcaster's agriculture channel, DD Kisan, will debut two new Al anchors - Al Krish and Al Bhoomi on May 26
In a statement, the Ministry of Agriculture said that the Al anchors will read farmer-centric news on the channel and will be able to speak in 50 Indian and global languages. It also claims that DD Kisan will be the first state-backed TV channel to introduce Al anchors.
Available for viewing from Kashmir to Tamil Nadu and from Gujarat to Arunachal, the two Al anchors will disseminate necessary information about agricultural research happening both in the country and at the global level.
They also provide information about trends in agriculture "mandis", changes in the weather conditions and information related to government schemes.
The latest launch comes at a time when an increasing number of Indian news channels are veering towards deploying AI in their newsrooms.
While Odisha TV has Lisa, Aaj Tak calls its AI news anchor Sana. Similarly, News18 Punjab Haryana's AI anchor is called AI Kaur, while Soundrya made its debut on Kannada news channel Power TV last year.
The biggest benefit seems to be that AI platforms do not suffer from fatigue, unlike their human counterparts, and can read continuously. In the long term, they may also cost less. But, the deployment of AI anchors also raises concerns flagged by critics such as job losses.
In addition, certain AI models still face glitches and may not offer optimal news viewing experiences for the watchers.
What is also interesting about the launch is that it indicates that the government has thrown its weight behind AI and its deployment in key government functions.
This is on top of the Centre's flagship IndiaAI Mission, which aims to foster a vibrant and innovative GenAI ecosystem in the country in the next few years.
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