Dell Technologies Inc is blaming the nondescript naming schemes of their personal computers for the decreasing demand. The company is taking steps towards alleviating the situation by enhancing the branding of their products to be more simple and straightforward.

Towards this, Dell will be replacing the traditional branding of Dell XPS or Dell Inspiron with simply “Dell”. Now while this may cause some confusion, especially in regards to micromanaging the what the purchaser’s need, chief operating officer Jeff Clarke acknowledges the key element consumers desire.

Purchasers do not appreciate spending an inordinate amount of time trying to understand the marketing schemes that are rather convoluted at times, as highlighted by Clarks statement. With the recent surge in overseas purchases that started with the pandemic, pc demand has greatly decreased, necessitating the need to adopt new strategies to promote the upgrade,especially for companies like Dell and Lenovo Group.

At the moment, the chief of the firm has analyzed the market on their high-end devices and believes that the majority of their brand new devices can be classified into three categories: Dell, Dell Pro and Dell Pro Max.

Participants of the press meeting were quick to comment on the aforementioned device’s naming as it is reminiscent of how Apple designates its devices. The more recent generations of the iPhone are also titled pro and pro max to connote a device at a higher end tier.

“I am wondering why you guys didn’t choose something original, because you essentially have Apple’s branding here,” one representative remarked. “your branding sounds a lot like apple, am I correct that you are just following apple” Are you getting along with her this time.

Representatives from Dell explained the choice: no one owns words such as pro or max. Clarke said such decisions were backed by empirical findings based on research with tens of thousands of customers. As it turned out, Dell does resemble Apple in that it ‘anchored’ its products to one familiar brand name, said Kevin Terwilliger, vice president of Dell’s PC business.

However, the brand name Alienware, which Dell had purchased in late 2006, which sells PC mostly focused on gaming is not part of the name change. Additionally, some of the devices that will come out under the new Dell brand will feature what are called neural units which Terwilliger in an interview stated are ai optimized chips.

Michael Dell, the company’s Chief Executive explained in the press meeting: There are approximately 1.5 billion PCs worldwide. In the coming years, they will need to be updated withAI innovation due to age. Dell also said that the firm aims to further enhance the business by making it more efficient while also allowing customers more flexibility.