Gupshup has launched India's first conversational buyer app on the government-backed Open Network For Digital Commerce (ONDC), aimed at enhancing ecommerce inclusivity nationwide.

This app will enable buyers to discover, browse and buy products on the ONDC network via WhatsApp. It provides a shopping experience directly within the Meta-owned messaging platform, eliminating the need to download any additional apps.

Besides, Gupshup plans to soon offer enterprises to use this conversational commerce feature in their chatbots, making shopping easier for their customers.

Soon, users will also be able to use additional messaging services like Google RCS and voice commands to order. 

“India’s diverse population uses different mobile tools, varied languages, and possesses different levels of tech-savvy. But they all know how to chat via WhatsApp. Delivering conversational experiences via the messaging app is the only way to reach everyone,” said Gupshup’s CEO and founder Beerud Sheth.

“Gupshup’s Buyer App on ONDC brings the vast commerce network to users nationwide, usable in any language, quickly and easily. This will truly transform digital commerce on a population scale in India,” Sheth added.