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As part of Nykaa's Middle East push, its step-down subsidiary Nessa International Holdings has incorporated a wholly-owned subsidiary in Qatar Nysaa Cosmetics Trading

In March this year, the company launched a Nysaa-branded store in Dubai. The store offers international brands such as Kylie Cosmetics, Kay Beauty, Rituals, Stila among others.

Nykaa aims to open 70 stores in the GCC market under the Nysaa brand in the next five years. The company aims to achieve a 7% share in the GCC prestige beauty market in this period.

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