MOHAMMAD ZIYAUDDIN
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The OnePlus Watch 3 was recently launched in the US market, but surprisingly, there was no announcement for India—one of OnePlus’ biggest markets. While the smartwatch was expected to arrive in the country, a recent update from the company suggests otherwise.
This news comes shortly after OnePlus confirmed that the OnePlus Open 2 foldable will also not launch in India or any other country this year. It seems the company is making some major shifts in its India strategy, potentially moving away from its premium product lineup in the region.
OnePlus Watch 3 India Launch: What’s Happening?
Despite the global debut of the OnePlus Watch 3, the brand has made it clear that India is not in its launch plans for now. In an official statement, OnePlus addressed the decision:
"We are dedicated to providing our India community with the best of our OnePlus technology. While the OnePlus Watch 3 isn’t launching in India at this time, we are carefully assessing the market to ensure we deliver the most impactful and relevant products for the region."
This suggests that OnePlus is re-evaluating its premium product strategy in India, possibly due to market demand and pricing concerns.
Why OnePlus May Be Skipping India for Its Premium Lineup
High Pricing in a Price-Sensitive Market
- The OnePlus Open 2 foldable was expected to cost around ₹1.50 lakh, a price segment that has very few takers in India.
- The OnePlus Watch 3 is priced at approximately ₹30,000, putting it in direct competition with the Apple Watch, a category where most brands struggle to compete.
Shifting Business Strategy
- OnePlus’ recent decisions indicate that it may be stepping back from the ultra-premium segment in India.
- The company’s parent brand, Oppo, could be influencing these decisions, as it makes more business sense to focus on mainstream products rather than niche high-end ones.
Market Demand & Competition
- Apple continues to dominate the premium smartwatch category in India, making it harder for brands like OnePlus to make a significant impact.
- Indian consumers tend to prioritize value-for-money products, and OnePlus’ premium offerings may not align with that demand.
Will OnePlus Change Its Mind?
Are we surprised that OnePlus is not launching these products in India? Not really.
Would we have liked to see them here anyway? Absolutely.
While the business logic behind these decisions makes sense, we hope OnePlus doesn’t completely abandon its premium segment in India. The brand has built a loyal fan base that appreciates its innovation, and limiting high-end product launches could disappoint some of its most dedicated users.
For now, Indian buyers will have to wait and see if OnePlus reconsiders its stance and brings more flagship products to the country in the near future.
