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Making another investment in the Indian startup ecosystem, Olympian PV Sindhu has backed D2C wellness brand hoop

 

Without disclosing the investment amount, Hoop said in a statement that Sindhu will also become a brand ambassador for the startup.

 

Founded in 2022 by ex-McKinsey consultants Twinkle Uppal and Saharsh Agarwal, the startup sells pain relief, muscle recovery and sleep support products like sprays and roll ons. It sells the products via its website as well as ecommerce marketplaces like Amazon and Flipkart.

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