Traya was co-founded by Altaf Saiyed and Saloni Anand.

The story behind the success:

When Altaf struggled with hair loss due to thyroid issues, stress, and poor lifestyle, they discovered the inadequacies of conventional hair loss treatments.

Combining Ayurveda, dermatology, and nutrition, they created a holistic approach to address hair loss internally.

The journey began in 2019, and despite challenges like raising awareness and building trust, Traya has seen significant success.

They emphasize that hair loss is an internal issue, not solvable by commercial shampoos or oils alone. Instead, a comprehensive treatment plan is essential.

Customer Base:

From a modest start with 100 customers, Traya achieved a 93% efficacy rate among those who completed five months of treatment.

Their focus on customer adherence led to an 80% repeat order rate within the second month. Allocating 30% of monthly revenue to marketing.

Traya's USP lies in its holistic, science-backed approach, countering the superficial solutions promoted by MNC brands.