Startup helps you make 60 varieties of tea at home

In a country like India where everything is incomplete without "Ek Cup Tea", Esah Tea has 60 varieties of it.

The tea market is projected to grow at a compound annual growth rate (CAGR) of 4.2%, with consumption expected to reach 1.40 million tons by 2025.

This growth trend has spurred numerous startups to enter the tea industry, ranging from offering premium tea blends to establishing tea chains and cafes nationwide.

Brewing Together-

Established in 2017, ESAH Tea has maintained steady growth, selling approximately 10 to 15 million cups annually.

Founder BIJIT SARMA introduces a new franchise model, offering compact, modular outlets where patrons can enjoy Esah Tea's 60+ tea variants alongside Repose's freshly baked goods.

Renowned for its organic blends from Assam, partners with Repose, a leading bakery franchise, to create a fusion of Assamese tea culture and gourmet bakery treats.

Expansion-

The first joint outlet in Mangaldoi, featuring Esah Tea's popular kulhad tea at Rs 10, masala tea at Rs 20, and organic tea starting from Rs 30 for a 150 ml cup, along with Repose's diverse baked items, sold 350 cups of tea within four days of opening.

Sarma aims to establish a hundred franchises in the next 4-5 years, leveraging Esah Tea's growth from 100
customers in 2019 to 15,000 customers today and exporting to countries like the USA (50%), Europe (20%), and South Korea (30%).

Community Impact-

Through local empowerment and sustainable practices, Esah Tea and Repose are not just businesses but symbols of culinary excellence and community development.

Experience the synergy of tradition and innovation at Esah Tea and Repose, where each visit promises an immersive journey into the flavours and culture of Assam, paired with delightful bakery creations.