The to-go business attire for modern women

SALT Attire was founded by Dipti Tolani in July 2016. She saw a gap in the Indian market for stylish yet comfortable business casuals and professional attire for women.

With more women joining the workforce, Dipti wanted to create a brand that offered clothing perfect for both work and after-work activities.

SALT Attire offers a wide range of women's professional attire. This includes tops, shirts, jumpsuits, co-ords, pants, blazers, and dresses.

The most popular items are dresses and pants, known for their great fits and designs that complement the Indian body structure. The brand also provides jewelry, scarves, and belts, with plans to add more accessories soon.

Technology in Fashion

Technology is crucial to SALT Attire. They use Al and machine learning to give personalized recommendations and manage their inventory.

They are also looking into using 3D printing to make sustainable fashion. This means they can create unique designs and reduce waste.
Commitment to Sustainability

SALT Attire is dedicated to being eco-friendly. They use sustainable materials and design clothes that last long, encouraging customers to buy less often but better quality. This approach helps reduce waste and promotes a more responsible fashion industry.

Retail Presence and Expansion

Currently, SALT Attire has five retail stores in Mumbai and Delhi-NCR. They plan to open more stores to reach more customers across India.

This year, they aim for over 200% growth, targeting an annual revenue run rate (ARR) of Rs 12 crore.

Conclusion

SALT Attire is a brand that understands the needs of modern working women. By combining style, comfort, and sustainability, SALT Attire is set for continued success and growth in the fashion industry
Aims for 200% growth with business attire

This brand is designed exclusively for modern women, ensuring they experience chic comfort while feeling at ease & able to move around all day