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Continuing its offerings expansion spree, foodtech major Zomato has rolled out a loyalty programme initiative for select restaurants

Cofounder and CEO Deepinder Goyal announced the development on X. "We are introducing Brand Packs our first step towards building loyalty programmes for select restaurants on Zomato."

As a part of this programme, Zomato claims to have already partnered with over 4,000 restaurants so far. Brand Packs will cater to customers who often repeat orders from their favourite restaurants.

Brand Packs are available in the form of coupons that can be accessed by all customers. Under this coupon, Zomato is offering a 10% discount with no upper limit on the first three orders.
 

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