Imagine a brand that is a made-in-India alternative, matching the quality and experience offered by luxury handbags.

Well, you don't have to imagine!

Since 2019, D2C mass-premium bag maker MIRAGGIO, founded by Mohit Jain, has been carving a space for itself in the handbags segment, which has been divided into the two extremes of luxury and budget-friendly products.

With its products priced at an average of Rs 3,000, the Gurugram-based brand attempts to fill the void in the premium handbags segment.

Miraggio has been operating exclusively as an online brand, selling through its website as well as various marketplaces including Myntra, Amazon, Ajio, Nykaa, and Tata CLiQ, among others.

Now, it plans to firm up its omnichannel strategy and extend its reach to multi-brand outlets such as Shopper Stop and Lifestyle, and establish a presence in airports through its brand stores or kiosks.

The startup primarily sells to a target group of under 35. As of May 2024, it has a gross merchandise value of Rs 80 crore.

Around 25-30% of Miraggio's business comes from its D2C website, with the remaining from ecommerce marketplaces.